What an electrician's website needs before anyone calls
People call an electrician because something stopped working or because they are adding something: a panel upgrade, an EV charger, a generator, new lighting. Both groups worry about safety and licensing, and both want to know the work will pass inspection. The site should settle those worries before the first call.
What people search for, and what they are really checking
Typical searches and questions for electrical work. Each one is a question your site should answer before the phone rings.
- “electrician near me”
A licensed electrician who serves their area and can come soon. License and service area belong near the top.
- “panel upgrade cost”
A range, what drives it (amperage, service drop, permit, utility coordination), and how long the power will be off.
- “ev charger installation”
Whether you install home chargers, whether their panel can handle one, and roughly what it costs.
- “breaker keeps tripping”
Whether it is dangerous and whether you will come for a small job. A calm answer and a clear safety note help.
- “whole house generator installation”
Brands you install, sizing, transfer switches, permits, and fuel. This is a researched purchase.
- “licensed electrician [your town]”
Proof of a license. The number written out, with a way to check it, answers this search directly.
What a electrical website must do to turn visits into calls
- Put the license number on every page
In the footer and on the about page, written out, with a link to your state's license lookup if there is one. Some states require license numbers in advertising, so check your state's rules. For electrical work it is the first trust check.
- Say what counts as an emergency and what to do first
A short safety block: if you smell burning, see scorch marks, or a breaker will not reset, turn off that circuit or the main if it is safe to do so, then call. Follow it with your after-hours availability.
- Give EV chargers, panels, and generators their own pages
These are planned, higher-value jobs people research online. Each page should explain the steps, whether a panel upgrade might be needed, the permit, and a price range or what drives it.
- Explain permits and inspections
Who pulls the permit, how the inspection gets scheduled, and what the customer needs to do. Handling it for them is a real difference between a licensed electrician and a handyman, so say so.
- Show tidy finished work
Photos of clean panels, labeled breakers, and neat conduit runs. Careful homeowners and property managers notice workmanship, and it photographs well.
An EV charger installation page, section by section
Here is how we would lay out a page for home EV charger installation. Panel upgrade and generator pages follow the same order. Square brackets mark your own facts.
- Top of the page
"Home EV charger installation in [town], permit included." Buttons to request a quote and to call.
Why: Says the job, the place, and the reassurance in one line.
- What you need to know first
Charger level, the circuit it needs, distance from the panel to where you park.
Why: Helps them gather the facts that make your quote accurate.
- Will my panel handle it
How you check capacity, and the options if it cannot: [a load management device or a panel upgrade].
Why: Answers the biggest unknown before the visit.
- Permit and inspection
Who pulls the permit, when the inspection happens, what the homeowner does.
Why: Shows you do it properly.
- Price range
"Most installs run [your range]" and what changes it: distance, wall type, panel work.
Why: Sets expectations and filters out mismatched requests.
- Chargers and rebates
Brands you install, and a link to your utility's rebate page if it has one.
Why: Useful, and keeps you from quoting rebate amounts that change.
- Quote request
A short form with photo uploads of the panel and the parking spot.
Why: Two photos often replace a site visit for the first estimate.
Do some of this today, set up for electrical
Each one opens with your trade already chosen. No login, and nothing is sent unless you ask for a copy.
- Check your current site
How your site reads to someone looking for electrical help on a phone, to search engines, and to AI assistants.
Free check - Answer the questions customers ask
The questions people ask before hiring for electrical work, with draft answers you finish and paste on your site.
About 2 minutes - Ask for reviews the right way
Text and email templates, a printable QR card for your review link, and replies for good and bad reviews.
About 2 minutes - Design a electrical website
A working prototype of your new site in about two minutes, on desktop, tablet, and phone. Keep the link.
Free, no login
What electricians ask us about their websites
What should an electrician's website include?
Your license number on every page, your service area, a short emergency safety note with your after-hours policy, separate pages for panels, EV chargers, and generators, how you handle permits, and photos of your own finished work.
Should electricians show their license number online?
Yes. Some states require it in advertising, and it is the first thing careful customers check. Link to the state lookup if your state has one.
Is a separate EV charger page worth it?
If you install chargers, yes. People search for EV charger installation by name and want to know about panel capacity, permits, and price before they call.
When should an electrician ask for a review?
When the job is finished, or after the inspection passes on permitted work. Send a short text with a direct link the same day, and ask every customer the same way.