Listing kit
Enter the facts of a property. You get five headlines, a short and a full description, three social captions, and a shot list for a property tour, checked against fair housing rules as you type.
The property
Facts only. The kit fills in as you type, and anything you leave blank is left out, never guessed.
Everything stays in this page and its address. Nothing is sent unless you ask about a tour below.
Your listing kit
Headline options
- 3 bed, 2 bath home for sale
- Home for sale
- Just listed: 3 bed, 2 bath home
- Take the tour: 3 bed home
- 3 bed home, ready to see
Short description
3 bed, 2 bath home for sale.
Full description
This 3 bed, 2 bath single family home is for sale.
There are 3 bedrooms and 2 baths.
Ask for a showing or watch the full tour.
Caption: Instagram or Reels
Just listed: 3 bed, 2 bath home. Watch the full tour at the link in bio. #justlisted #homeforsale #realestate
Caption: Facebook
Just listed: a 3 bed, 2 bath home. Message us to set up a showing, or watch the full tour.
Caption: Story
New listing 3 bed · 2 bath Tap for the tour
Read every line before you post. You know the property; the kit only knows what you entered.
11 shots, in walking order
The drone opens: an orbit, the approach and a top-down view of the lot. Then the rooms, in the order a visitor walks them, and the outside last.
- DroneDrone orbit
A slow circle around the home at roof height plus 40 feet, so the roofline and setting read together.
- DroneDrone approach
Start wide on the street and glide toward the front door, ending at eye level.
- DroneTop-down of the lot
Straight down, high enough to show the full lot lines, for the floor plan and site plan pages.
- InsideEntry
From the front door looking in, so the first view matches what a visitor sees.
- InsideLiving room
Shoot from the corner, with the windows in frame and lights on to balance them.
- InsideKitchen
Wide from the end of the counter, with counters cleared and lights on.
- InsideDining room
From the doorway, table centered, chairs pulled in.
- InsidePrimary bedroom
From the doorway, bed centered, windows in frame.
- InsideBedroom 2
From the doorway, corner to corner, at chest height.
- InsideBedroom 3
From the doorway, corner to corner, at chest height.
- InsideBathrooms (2)
Shoot from the doorway with the mirror angled away from the camera, toilet lid down.
Turn this shot list into a property tour
A drone exterior, a walkthrough of every room, and 360° rooms, cut for the listing, your site and social. Priced after a short call, in writing before anything is booked.
Not built yet? Tours can also be built in 3D from the plans, so a new build can be shown before it is finished.
Ask about a property tour for this listing+
A first draft built from facts, finished by you
Every line comes from what you entered and nothing else. Leave a field blank and it stays out: the kit does not guess a square footage, name a school, or describe a neighborhood it has never seen. Read it through, change any word, then paste it into your MLS, portal or post.
The full description stays under 1,000 characters, which fits many MLS remarks fields; some allow less, so check yours. Headlines stay under 60 characters so portals and search results do not cut them off.
- Pick a headline
Five options, led by different facts. Use one as the listing title and another for the first social post.
- Short for portals, full for the MLS
The short version is under 250 characters, for portal summaries and social. The full one is in paragraphs: setting, living spaces, kitchen, bedrooms, outside, location.
- Share or keep it
Copy one block or everything, download it as a text file, or copy a link that reopens the kit with your facts filled in.
Describe the property, never the people
The Fair Housing Act bars ads that show a preference for or against buyers or renters by race, color, religion, sex, disability, familial status or national origin, and many states add more protected groups. Phrases like “perfect for families”, “great for young professionals” or “walking distance to church” describe people, not the home.
The kit never writes those phrases, and it flags them in your highlights with a plain alternative, like “primary suite” for “master bedroom”. It also leaves out claims about schools, safety and commute times. The check is a helper, not legal advice; your broker’s and MLS rules come first.
- Say what is there
"Three bedrooms on one floor" and "a fenced back yard" tell everyone the same thing. Who it is perfect for is the reader's call.
- Skip people and places of worship
No ages, family status, religion, origin or abilities, and no distance to a church, synagogue or mosque.
- Leave claims to the buyer
Schools, crime and commute times change and are easy to get wrong. Buyers can check them from the address.
What a property tour includes
The shot list above is the plan we film from. A tour is quoted after a short call, by the number of rooms and how far we travel, and you get the price in writing before anything is booked.
- Drone exterior
An orbit, the approach and a top-down view of the lot, flown by a licensed drone pilot. Buildings that do not allow drones are filmed from the street.
- Interior walkthrough
Every room in walking order, steady and level, cut for the listing, your site and social.
- 360° rooms
The rooms people most want to look around in, so they can turn and see how the space connects.
- Before it is built
For a new build, the tour can be made in 3D from the plans, then filmed for real once the build is finished if you want both.