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Sample project

Brightline Plumbing

More emergency and water heater calls from Marietta homeowners.

Trades website with local search · Marietta, GA

Sample project: Brightline Plumbing is a fictional business. Every artifact on this page is produced by the same tools and templates we use on client projects. 360° photos are public domain samples (credited). Client work appears only with permission.

The situation

Brightline Plumbing is a residential plumber in Marietta, Georgia, that also works in Smyrna, Kennesaw and East Cobb. Most customers arrive on a phone in the middle of a leak, and the old site makes them hunt for the number and guess whether Brightline covers their street. The owner wants the phone to ring from Google without losing what the old site already shows up for.

Scope

What we would build

The scope we would write for this business, in plain words.

  1. A phone first websiteHome, Services and Contact, with a call button on every screen and a sticky call bar on phones.
  2. Service and town pagesEmergency plumbing, water heaters and Smyrna get their own pages, each with local detail only the owner can supply.
  3. Answers before the callDrafts of the questions homeowners ask, with a slot for every price, hour and license fact Brightline confirms.
  4. Review request kitThe same honest ask after every job, by text and email, plus calm replies for mixed and unfair reviews.
  5. Yard sign in the same lookName, number and a QR code to the site, in the colors of the website.
  6. Search basics done properlyLocalBusiness and FAQ structured data, Search Console, a Google profile checklist and redirects from the old site.

Engines used

  • Prototype StudioBuilds the website or app prototype from a starter kit and a design direction.
  • Build ReceiptMaps what was built onto one package by readable rules, with its estimate range.
  • Service area plannerPlans the pages for each service and town, with titles, descriptions, H1s and outlines.
  • Customer questionsDrafts the questions customers ask, with a slot for every fact only the owner knows.
  • Review request kitWrites the texts, the email and the replies for asking every customer the same honest way.
  • Sign mockupPuts the name, phone and look on a yard sign with a QR code, colors measured for contrast.
  • VideoThe film and reel formats we deliver, cut from a real shoot on a project.
  • Document engineGenerates the written scope, briefs and checklists a project runs on.
The artifacts

Made by our tools, not mocked up by hand

Each piece below is the real output of the engine named on it, computed from this study's inputs when the page was built. Run the same tool on your own business and you get the same kind of result.

Engine Prototype Studio

Website prototype

Desktop: Home

Website prototype for Brightline Plumbing, Home screen at desktop width. The home page from our plumbing kit in the Workwear direction, picked for the navy and yellow of the vans. Reviews are labelled samples until Brightline approves real ones.

Phone: Home

Website prototype for Brightline Plumbing, Home screen at phone width. The home page from our plumbing kit in the Workwear direction, picked for the navy and yellow of the vans. Reviews are labelled samples until Brightline approves real ones.

Sample The home page from our plumbing kit in the Workwear direction, picked for the navy and yellow of the vans. Reviews are labelled samples until Brightline approves real ones.

Build one like it

Engine Service area planner

Service area plan

The pages to build and in what order. Town pages carry prompts only the owner can fill, so none of them is thin.

Page tree

  1. Home/Home
  2. Emergency plumbing/services/emergency-plumbingService
  3. Water heater repair and replacement/services/water-heater-repair-and-replacementService
  4. Smyrna/areas/smyrna-gaTown
  5. Contact/contactContact

5 core pages: Home, 2 service pages, 1 town page, and Contact. Local Authority covers up to five core pages across your main market and selected service areas.

Two example pages

Service /services/emergency-plumbing

Title
Emergency plumbing in Marietta, GA | Brightline Plumbing
Meta description
Emergency plumbing in Marietta, GA and nearby towns from Brightline Plumbing. See what the job involves, what changes the price, and how to book.
H1
Emergency plumbing in Marietta, GA

Outline

  1. Emergency plumbing in Marietta, GA What you do and who it is for, in two or three sentences, with a tap-to-call phone number.
  2. Problems we handle The problems or requests that lead to emergency plumbing, in the words customers use. (you write this)
  3. How the job works Your steps, for example: call or book online, then diagnose & quote, then fix it right.
  4. What affects the price Your own range, or how you quote. Never a made-up number. (you write this)
  5. Recent jobs Two or three real jobs with the town, the problem, and the result. Add photos. (you write this)
  6. Questions customers ask Short, direct answers to the questions listed for this page.
  7. Areas served and next step Marietta, GA and nearby towns, with links to the town pages. End with a call button and a short form.

Town /areas/smyrna-ga

Title
Plumber in Smyrna, GA | Brightline Plumbing
Meta description
Brightline Plumbing serves Smyrna, GA with emergency plumbing, water heater repair and replacement, and drain cleaning. Call or request a quote online.
H1
Plumbing in Smyrna, GA

Outline

  1. Plumbing in Smyrna, GA Who you serve in Smyrna, and how far it is from your base in Marietta (drive time or distance). (you write this)
  2. Jobs done in Smyrna Two or three real jobs: the street or neighborhood, the problem, and the fix, with photos. Required: this is what makes the page worth indexing. (you write this)
  3. Neighborhoods and landmarks The parts of Smyrna you work in most, named the way locals name them. (you write this)
  4. What is different in Smyrna Local details that change the work, such as water hardness, older pipes in certain neighborhoods, or freeze risk. (you write this)
  5. Services in Smyrna A short line on each service, linking to its page.
  6. Reviews from Smyrna Real reviews from customers in this town, used with their permission. (you write this)
  7. Contact Phone, hours, and a short form, with the same name and phone as everywhere else.

Engine Customer questions

Customer questions, drafted

Anything in brackets is a fact only the business can confirm. We never fill in a price, an hour or a license number for you.

Before calling

How quickly can you get here?
For urgent problems, call [your phone number]. [How you set arrival times, for example a window and a call when you are on the way.] [When same-day visits are possible.]
Do you charge for estimates?
[Say whether estimates are free or paid, and the amount if paid.] [Say whether that fee is credited toward the work.]
Are you licensed and insured?
[Yes, or what applies in your trade.] License: [your license number, if your trade requires one]. Insurance: [the coverage you carry]. [How a customer can check, for example the state license lookup.]
What should I do if a pipe bursts?
Shut off the main water valve first. In most homes it is [where the main shutoff usually is in Marietta homes]. Then call [your phone number]. [Your after-hours availability and any extra charge.]
How much does a plumber cost in Marietta?
Prices depend on [what changes your price, for example size, materials, or access]. A typical [your most common job] costs [your usual price or range]. You get the price [when and how you give it, for example in writing before work starts].
What areas do you serve?
We serve Marietta and [the nearby towns, neighborhoods, or ZIP codes you cover]. [Say whether a trip fee applies farther out.] Not sure if you are in our area? Call [your phone number] and ask.

Engine Review request kit

Review request kit

An excerpt: the same honest ask for every customer, and a calm reply when a review is mixed. No gating, no written reviews.

  • Same day Send within a few hours of finishing the job, while it is fresh.

    Hi [customer], it's Marcus from Brightline Plumbing. Thanks for having us out today for [job]. Would you leave an honest Google review? It helps people nearby choose who to call. [your Google review link]

  • Two days later One reminder only, and only if they have not left a review yet. Then stop.

    Hi [customer], Marcus from Brightline Plumbing again. In case my last text got buried, here is the link for an honest Google review. A sentence or two about [job], good or bad, helps other people most. No pressure either way. [your Google review link]

  • A mixed review Agree with what is fair, say what you changed, and offer a call.

    Thank you for the honest review, [reviewer's first name]. You are right about [the issue they raised], and that is not how we want a job to go. Since then we have [what you changed, for example started calling ahead before every arrival]. I would like to hear more and make it right if I can. Please call me at [your phone number]. Marcus, Brightline Plumbing

Engine Sign mockup

Yard sign mockup

The name, number and a QR code in the website's look. The QR opens a free prototype until the real site is live.

BRIGHTLINEPLUMBING(770) 555-0177PLUMBINGScan for our site
Mockup A 24 by 18 inch yard sign on an H-stake, drawn by the sign tool.

Engine Video

Vertical reel

Format sample This reel was made in our Video Builder for Ridgeline Plumbing, another fictional business. Brightline's would carry its own name, number and look, or be cut from a real shoot of the crew.

Timeline

Timeline and estimate

The Build Receipt reads the prototype above and maps it to one package by rules anyone can check.

Typical timeline

3 to 5 weeks

Once content and access are in. Dates go in the written scope.

How it runs

  1. Kickoff: access, content and the signed scope
  2. Project brief approved
  3. Build, then one consolidated review round
  4. Launch checks, your approval, then launch

Estimate for this build

Local Authority$1,000 to $2,500 estimate

More than one page is Local Authority: up to five core pages with local search across your areas.

  • 3 pages: Home, Services, ContactUp to five core pagesIn the estimate
  • Offer, services and proof sectionsCore sections with light copy refinementIn the estimate
  • Reviews sectionPlaced with your real reviews; we never write themIn the estimate
  • Service areaYour main market plus selected areasIn the estimate
  • Questions sectionQuestion and answer content written for search and AI assistantsIn the estimate
  • Contact form and call buttonsForm, click to call and email, with trackingIn the estimate
  • Pricing sectionLaid out with the prices you give usIn the estimate
  • Project galleryBuilt in; a photo shoot of your jobs is quoted separatelyIn the estimate
  • Search basicsLocalBusiness schema, Search Console and Google profile checklistIn the estimate
Payments
50% at signed scope, then 50% at client launch approval
Typical timeline
3 to 5 weeks once your content and access are in

Lower: Keep everything on one page and it is Local Reach, $750 to $1,800 estimate.

Not in the estimate
  • More than five core pages (an add-on)
  • Full copywriting from a blank page (an add-on)
  • Domain, hosting, email, payment processing, premium plugins, third-party APIs, stock assets, and paid advertising costs
  • Ongoing content, link acquisition, listing management, reputation management, and recurring SEO

Estimate ranges from our packages. Your written scope sets the exact price, within or near this range, after a short call. Nothing is billed until you accept it.

Documents

What you would get in writing

Every project runs on written documents you approve. This is the set for this package.

  • Statement of WorkThe fixed price, deliverables, milestones and payment percentages you sign.
  • Project BriefSections, copy sources, calls to action and acceptance checks for the site.
  • Local Growth BriefThe searches to win, the question and answer plan, and structured data.
  • Launch ChecklistEvery check that has to pass before anything goes live.
  • CloseoutWhat shipped, who owns which account, and what comes next.

The full generated set for this sample: Scope Brief, Statement of Work, Kickoff Brief, Project Brief, Local Growth Brief, Launch Checklist, Build Pack and Closeout.

Read the sample documents

Next step

Your business next

Tell us what you need and a person at Cornerstone replies with a clear next step. Or run the same tools on your own business first, free.

Start a project like this Local Authority, $1,000 to $2,500 estimate

Run this tool on your business