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Sample project

Oakline Remodeling

Show the finished work so homeowners call ready to talk about their own project.

Proof of work for a bathroom and kitchen remodeler · Raleigh, NC

Sample project: Oakline Remodeling is a fictional business. Every artifact on this page is produced by the same tools and templates we use on client projects. 360° photos are public domain samples (credited). Client work appears only with permission.

The situation

Oakline Remodeling builds bathrooms and kitchens in Raleigh and the towns around it. Homeowners compare remodelers for weeks and decide on proof: finished rooms, how the job was run, and whether the company works in their town. Oakline has the work, but it lives in a camera roll, so the website says little a competitor's does not.

Scope

What we would build

The scope we would write for this business, in plain words.

  1. Before and after setsReal finished jobs, shot from the same spot before and after, captioned and placed on the site and Google profile.
  2. A 360° of the finished bathroomOne look-around view of the best recent bathroom, so homeowners see every corner.
  3. Service area pagesBathroom remodels, kitchen remodels and Cary each get a page, with the local details only Oakline can write.
  4. Customer questions, answeredCost, timeline, permits and living at home during the work, drafted with slots for Oakline's real answers.
  5. A three page websiteHome, Services and Contact in a look built for showing work.

Engines used

  • Prototype StudioBuilds the website or app prototype from a starter kit and a design direction.
  • Build ReceiptMaps what was built onto one package by readable rules, with its estimate range.
  • Service area plannerPlans the pages for each service and town, with titles, descriptions, H1s and outlines.
  • Customer questionsDrafts the questions customers ask, with a slot for every fact only the owner knows.
  • 360° viewerShows a look-around scene in the browser, the same viewer client tours ship in.
  • Before and afterA keyboard friendly comparison slider for finished jobs.
The artifacts

Made by our tools, not mocked up by hand

Each piece below is the real output of the engine named on it, computed from this study's inputs when the page was built. Run the same tool on your own business and you get the same kind of result.

Engine Prototype Studio

Website prototype

Desktop: Home

Website prototype for Oakline Remodeling, Home screen at desktop width. The home page from our remodeling kit in the Atelier direction. The artwork stands in for Oakline's own project photos.

Phone: Home

Website prototype for Oakline Remodeling, Home screen at phone width. The home page from our remodeling kit in the Atelier direction. The artwork stands in for Oakline's own project photos.

Sample The home page from our remodeling kit in the Atelier direction. The artwork stands in for Oakline's own project photos.

Build one like it

Engine Service area planner

Service area plan

The pages to build and in what order. Town pages carry prompts only the owner can fill, so none of them is thin.

Page tree

  1. Home/Home
  2. Bathroom remodels/services/bathroom-remodelsService
  3. Kitchen remodels/services/kitchen-remodelsService
  4. Cary/areas/cary-ncTown
  5. Contact/contactContact

5 core pages: Home, 2 service pages, 1 town page, and Contact. Local Authority covers up to five core pages across your main market and selected service areas.

Two example pages

Service /services/bathroom-remodels

Title
Bathroom remodels in Raleigh, NC | Oakline Remodeling
Meta description
Bathroom remodels in Raleigh, NC and nearby towns from Oakline Remodeling. See what the job involves, what changes the price, and how to book.
H1
Bathroom remodels in Raleigh, NC

Outline

  1. Bathroom remodels in Raleigh, NC What you do and who it is for, in two or three sentences, with a tap-to-call phone number.
  2. Problems we handle The problems or requests that lead to bathroom remodels, in the words customers use. (you write this)
  3. How the job works Your steps, for example: consultation, then design & scope, then build, then walkthrough.
  4. What affects the price Your own range, or how you quote. Never a made-up number. (you write this)
  5. Recent jobs Two or three real jobs with the town, the problem, and the result. Add photos. (you write this)
  6. Questions customers ask Short, direct answers to the questions listed for this page.
  7. Areas served and next step Raleigh, NC and nearby towns, with links to the town pages. End with a call button and a short form.

Town /areas/cary-nc

Title
Remodeling contractor in Cary, NC | Oakline Remodeling
Meta description
Oakline Remodeling serves Cary, NC with bathroom remodels and kitchen remodels. See the services offered in Cary, local details, and how to book.
H1
Remodeling in Cary, NC

Outline

  1. Remodeling in Cary, NC Who you serve in Cary, and how far it is from your base in Raleigh (drive time or distance). (you write this)
  2. Jobs done in Cary Two or three real jobs: the street or neighborhood, the problem, and the fix, with photos. Required: this is what makes the page worth indexing. (you write this)
  3. Neighborhoods and landmarks The parts of Cary you work in most, named the way locals name them. (you write this)
  4. What is different in Cary Local details that change the work, such as the local permit office, housing age, or HOA rules. (you write this)
  5. Services in Cary A short line on each service, linking to its page.
  6. Reviews from Cary Real reviews from customers in this town, used with their permission. (you write this)
  7. Contact Phone, hours, and a short form, with the same name and phone as everywhere else.

Engine Customer questions

Customer questions, drafted

Anything in brackets is a fact only the business can confirm. We never fill in a price, an hour or a license number for you.

Before calling

How much does a remodel cost?
It depends on size, finishes, and any structural work. [Your typical range for a bathroom and a kitchen in Raleigh, or how you quote.] [How you get from a range to a fixed price.]
Do you charge for a consultation?
[Say whether estimates are free or paid, and the amount if paid.] [Say whether that fee is credited toward the work.]
Is Oakline Remodeling licensed and insured?
[Yes, or what applies in your trade.] License: [your license number, if your trade requires one]. Insurance: [the coverage you carry]. [How a customer can check, for example the state license lookup.]
What areas do you serve?
We serve Raleigh and [the nearby towns, neighborhoods, or ZIP codes you cover]. [Say whether a trip fee applies farther out.] Not sure if you are in our area? Call [your phone number] and ask.
Do you offer financing?
[Yes or no.] [If yes: the plan or lender, and how to apply.] [Any minimum job size for financing.]

During the job

How long will it take?
[How long your common projects usually take.] [When the customer gets a written schedule.]

Engine 360° viewer

360° scenes

The format we deliver, shown with public domain sample photos. A client tour is shot at the client's property.

Finished bathroom remodel. Remodelers and tile contractors: the finished job, every corner, on your site and Google profile.

Sample photo: “Modern Bathroom” by Adrian Kubasa, Poly Haven (CC0). Shows the format, not a Cornerstone client. Your tour is shot at your property.

Engine Before and after

Before and after

Illustration An empty corner lot and a finished storefront from our 3D street, built for another sample business. Oakline's sets would be its own bathrooms and kitchens, shot on the job.

Illustration: the finished storefront on the same corner
Illustration: an empty corner lot before the build
Timeline

Timeline and estimate

The Build Receipt reads the prototype above and maps it to one package by rules anyone can check.

Typical timeline

3 to 5 weeks

Once content and access are in. Dates go in the written scope.

How it runs

  1. Kickoff: access, content and the signed scope
  2. Project brief approved
  3. Build, then one consolidated review round
  4. Launch checks, your approval, then launch

Estimate for this build

Local Authority$1,000 to $2,500 estimate

More than one page is Local Authority: up to five core pages with local search across your areas.

  • 3 pages: Home, Services, ContactUp to five core pagesIn the estimate
  • Offer, services and proof sectionsCore sections with light copy refinementIn the estimate
  • Reviews sectionPlaced with your real reviews; we never write themIn the estimate
  • Service areaYour main market plus selected areasIn the estimate
  • Questions sectionQuestion and answer content written for search and AI assistantsIn the estimate
  • Contact form and call buttonsForm, click to call and email, with trackingIn the estimate
  • Pricing sectionLaid out with the prices you give usIn the estimate
  • Project galleryBuilt in; a photo shoot of your jobs is quoted separatelyIn the estimate
  • Search basicsLocalBusiness schema, Search Console and Google profile checklistIn the estimate
Payments
50% at signed scope, then 50% at client launch approval
Typical timeline
3 to 5 weeks once your content and access are in

Lower: Keep everything on one page and it is Local Reach, $750 to $1,800 estimate.

Not in the estimate
  • More than five core pages (an add-on)
  • Full copywriting from a blank page (an add-on)
  • Domain, hosting, email, payment processing, premium plugins, third-party APIs, stock assets, and paid advertising costs
  • Ongoing content, link acquisition, listing management, reputation management, and recurring SEO

Estimate ranges from our packages. Your written scope sets the exact price, within or near this range, after a short call. Nothing is billed until you accept it.

Documents

What you would get in writing

Every project runs on written documents you approve. This is the set for this package.

  • Statement of WorkThe fixed price, deliverables, milestones and payment percentages you sign.
  • Project BriefSections, copy sources, calls to action and acceptance checks for the site.
  • Local Growth BriefThe searches to win, the question and answer plan, and structured data.
  • Launch ChecklistEvery check that has to pass before anything goes live.
  • CloseoutWhat shipped, who owns which account, and what comes next.

See a full sample set

Next step

Your business next

Tell us what you need and a person at Cornerstone replies with a clear next step. Or run the same tools on your own business first, free.

Start a project like this Local Authority, $1,000 to $2,500 estimate

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